ROGERS, Ark. (Nov. 18, 2013) – CCF Brands, a consumer package goods company that distributes fresh eggs under the Great Day Farms and Farmer’s Market labels, was recognized by Progressive Grocer magazine in its 2013 Category Captains contest.
Progressive Grocer made the announcement in its November issue, naming Rogers-based CCF Brands a “Category Advisor Winner/Perimeter Dairy.” CCF Brands was the only winner in the category.
“This prestigious award is based on a rigorous application process, which explains how our winners have developed customized solutions involving the latest in technology to help grow profitability and win new customers in retail grocery,” said B.G. Burg, Midwest Sales Manager with Progressive Grocer. This is the 17th year for the contest.
CCF Brands eggs are sold in 37 states and the company has extensive category advisor experience in the egg category, according to Jodie Daniels, Director of Marketing for CCF Brands.
Daniels said credit for the award goes to his company’s Category Management & Shopper Insights Division, led by Tonya Horn. “We’ve known for a long time that this team is the best in industry. It’s nice to see them attracting national recognition from a leading trade publication for the grocery industry,” Daniels said.
Daniels said his company has invested extensively in training for the division, citing as an example that CCF Brands employs three associates whom the Category Management
CCF Brands markets company-owned products under its Great Day Farms, Great Day Foods and Farmers Market labels and acts as a retail representative for other brands. To learn more about CCF Brands, visit them at ccfbrands.com
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