In a fast-paced world a good breakfast can be a challenge. With this in mind, we developed a line-up of breakfast items that improve lives by allowing for a warm breakfast that is prepared in minutes. Our Pancakes & Sausage put a portable spin on an old breakfast favorite. They are available on a stick or in mini, bite-size portions. Our Kolache Sausage Rolls offer a bakery-quality kolaches with the convenience in kitchen preparation. Great for breakfast or as a meal-between-meals, they come in three flavors: Original Smoked Sausage, Cheddar or Cheddar & Jalapeno.
Unique and great-tasting breakfast items that kids like to eat and parents can easily and quickly prepare.
Pricing is sandwiched between a grocer’s in-store value brand and nationally-known premium brands.
Positioned as a “fun” product so kids won’t grow bored with the predictable routine of breakfast.
Being working moms and dads, we know first-hand the challenges of dragging kids to the breakfast table. We’re also big believers in the importance of breakfast, not only for a child’s health but for the positive impact it has on classroom performance.
It starts with a competitive analysis that identifies a product’s need and shows how similar products are not meeting that need.
Part of the process includes:
Determining consumer preferences, performance and segmentation.
Establishing price points and Identifying key markets.
Ensuring an item can be restocked in a timely manner.
Identifying and addressing all logistic challenges with bringing food from the farm to the plate.
Applying sustainable practices designed to eliminate waste, reduce green house gasses and encourage recycling.
Supporting retailers through coupons, in-store displays, free samples, placing products on sale, etc.
Monitoring and analyzing customer purchasing trends to meet demands and improve market share.
And in some cases, working with retailers to increase a category’s overall performance.
Being affordable, tasty and easy-to-prepare, these foods motivate kids to eat breakfast. Sustainability is supported by printing a How2Recycle Label on all packaging. This is a voluntary, standardized labeling system that clearly communicates recycling instructions to the public.