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Improving lives.
Great Day Foods

The products

Our Pancakes & Sausage and Kolache Sausage Rolls are great-tasting, kid-friendly breakfast foods for families on the go.

In a fast-paced world a good breakfast can be a challenge. With this in mind, we developed a line-up of breakfast items that improve lives by allowing for a warm breakfast that is prepared in minutes. Our Pancakes & Sausage put a portable spin on an old breakfast favorite. They are available on a stick or in mini, bite-size portions. Our Kolache Sausage Rolls offer a bakery-quality kolaches with the convenience in kitchen preparation. Great for breakfast or as a meal-between-meals, they come in three flavors: Original Smoked Sausage, Cheddar or Cheddar & Jalapeno.

 

Their place in the market

Microwavable and affordable frozen foods that take the hassle out of preparing breakfast.

Unique and great-tasting breakfast items that kids like to eat and parents can easily and quickly prepare.

Pricing is sandwiched between a grocer’s in-store value brand and nationally-known premium brands.

Positioned as a “fun” product so kids won’t grow bored with the predictable routine of breakfast.

Being working moms and dads, we know first-hand the challenges of dragging kids to the breakfast table. We’re also big believers in the importance of breakfast, not only for a child’s health but for the positive impact it has on classroom performance.

 

How they’re brought to market

Simply “tasting good” does not make a product successful.

It starts with a competitive analysis that identifies a product’s need and shows how similar products are not meeting that need.

Part of the process includes:

  • Determining consumer preferences, performance and segmentation.

  • Establishing price points and Identifying key markets.

  • Ensuring an item can be restocked in a timely manner.

  • Identifying and addressing all logistic challenges with bringing food from the farm to the plate.

  • Applying sustainable practices designed to eliminate waste, reduce green house gasses and encourage recycling. 

  • Supporting retailers through coupons, in-store displays, free samples, placing products on sale, etc.

  • Monitoring and analyzing customer purchasing trends to meet demands and improve market share.

  • And in some cases, working with retailers to increase a category’s overall performance.

 

Improving lives

CCF products are tasked with Improving Lives, a Mission Statement that inspires us to live sustainably and make a positive difference in the lives of others.

Being affordable, tasty and easy-to-prepare, these foods motivate kids to eat breakfast. Sustainability is supported by printing a How2Recycle Label on all packaging. This is a voluntary, standardized labeling system that clearly communicates recycling instructions to the public.